I’m away for the next few days judging in Germany but will be in contact next week.
Free Run refers to juice allowed to flow from uncrushed grapes. It embodies the life and style of the grape, the land and the vintage. The very best often flows from the least effort.

I can remember when Superquinn decided to make a feature of its wine range. They employed Michael Donlon as their buyer. He came from their own ranks and astutely followed Fergal Quinn's peculiar born again with a smile mantra where suppliers were effectively forced to smile while they were asked to bend over. Happy, giggly times.

A lot of this was being distributed rather than being imported directly. A mere twenty years ago the distributor margin on wine was a lot higher than the retailers one was. A good wine store might have hoped to take maybe 17% off the shelf. The Supers were happy with 15%! So, we had distributors bringing in plonk from Italy, Spain and France, taking a margin in the high twenties telling our major retailers that this was as good as it got.
Today all of our multiple retailers import a selection of the wine they sell. They extract at least 25% off the shelf on special and upwards of 35% otherwise! Distributor margins are now in the teens. Odd as it sounds I believe the trade is healthier than ever.
A good example of this was a Dunne's Store press tasting last week. They were announcing a major Bordeaux campaign for late summer. The wines were very impressive, well chosen and very well priced. They had their heavyweights and suits there to impress us with their level of commitment and knowledge. In short they are now the full package. They are making tons of dosh out of wine and long may it continue. After all there would appear to be a linear relationship between the amount of money they are making and their ability to lower prices!! In the meantime they have finally understood (mind you I have my doubts with some of the second label out of Nugan through SuperValu!) what constitutes good and well chosen wine. It's easy to do this out of Chile. But out of Bordeaux!?
So, is there really a 'Supermarket Dozen' in Ireland any longer? I don't think so. We increased our wine importing last year by a healthy 7.2% and the supermarkets sold about 70% of the 9million cases brought in. It's as good a sector as any of the others now.
Let's go with the 'Cheapest Dozen' in the future or maybe the 'Super Selection' because the days are long gone when the Supermarket Dozen gave us all a good old bellylaugh and we asked ourselves will they ever catch on, at all, at all?
They have and they're here to stay.



The race is run along a twisting collection of lanes and avenues through Pauillac. It actually touches at least fifty different vineyards and runs through many of them. There are tasting tables set up for the runners (optional!) and along the route there are countless opportunities to taste every form of local produce from oysters to croissants. Well, so I'm told and so I'm hoping.
This September 8,500 of us will run towards the finishing line where the craic won't necessarily be in winning an achievement medal but will be in receiving the bottle of wine! 
Wine awards can be dangerous toys to play with. They don't always achieve the desired or indeed expected outcome. In the case of the Gold Star Awards they are supposed to highlight an impressive depth of quality across price points on the Independents shelves. By association, other shelves, such as the multiple grocers', are not supposed to look so good. This year we have a multinational who supports the multiples to the hilt taking control of the Independents' awards! Great stuff indeed. How did it happen?
Here's my own favourite of the wines given a prize It's drinking beautifully.
List of prize winners:
OLD WORLD WHITE
Under €8
La Lanterne Sauvignon Blanc-Viognier 2007
Galvins Wines & Spirits
Under €14
Chateau Rauzan-Despagne 2007
Searsons Wine Merchants
Under €20
Domaine Long-Depaquit Chablis AC 2007
“Overall Award Winner” and “WINE OF THE YEAR 2008”
Irish Distillers Pernod Ricard
OLD WORLD RED
Under €8
Fortant Merlot 2006
Irish Distillers Pernod Ricard
Under €14
Viña Herminia Crianza 2004
Galvins Wines & Spirits
Under €20
Campo Viejo Gran Reserva 2001
Irish Distillers Pernod Ricard
NEW WORLD WHITE
Under €8
Frontera Sauvignon Blanc 2007
Irish Distillers Pernod Ricard
Under €14
Jacob’s Creek Reserve Riesling 2007
Irish Distillers Pernod Ricard
Under €20
Montana Reserve Sauvignon Blanc 2007
Irish Distillers Pernod Ricard
NEW WORLD RED
Under €8
Frontera Cabernet Sauvignon 2007
Irish Distillers Pernod Ricard
Under €14
Babich Pinot Noir 2007
Ampersand
Under €20
George Wyndham Shiraz 2005
“RED WINE OF THE YEAR 2008”
Irish Distillers Pernod Ricard
ROSé
Under €15
Chateau Rauzan-Despagne 2007
Searsons Wine Merchants
CHAMPAGNE/SPARKLING WINE
Under €25
CodornÃu Raventos NV
Barry Fitzwilliam Maxxium
Under €50
Champagne Louis Roederer Brut Premier NV
Searsons Wine Merchants