I'm an unadulterated fan of celeb labels. What is it about me but I love the whole idea of a celeb taking an interest in wine? Am I one of the fickle ones? Do I need famous faces saying I'm 'worth it' before I believe it?: I reckon we all are, in a way!
Over the years I have had three lengthy columns on celeb wine labels published. I don't mention this as an excuse to preen myself - I don't need the excuse! It's because each time I dip back into the subject there's a host of new famous names on bottles of wine. Golfers include, Palmer, Els, Faldo, Frost and Ballesteros. Actors can point to Depardieu and Brad Pitt while cricketers are in on the act with the BMW label - Botham, Merrill, Willis. From muisc there's Bob Dylan, Hucknell, and of course Cliff Richard. There are loads, and loads and loads more. But you know, over the years I have always asked the question, if the Irish have excelled in all of these fields why don't we have a celeb wine label of our own?
One of the main reasons is that we have no vineyards or wineries. Our celebs might as well get stuck into something else first. Another is that our market is a small one and a good few of our 'celebs' aren't really well known overseas. Let's face it the name isn't there to sell the celeb, it's there to sell the product!
Last June I was approached by Wayne Scott who runs the very eclectic www.celebritywines.ie. Wayne had just taken on the task of distribution on behalf of the new Christy O'Connor jr range of wines. (In fact celebritywines.ie and Christy were in cahoots putting the wines together in the first place.) I was delighted to help out. I tasted each of the three wines in the range and gave the Christy jr. Private Selection a genuine thumbs up in EasyFood.
The wines have been sourced in Portugal and are good wines. The background to the label is Christy holding his arms into the air as he watched from the fairway his immaculate two iron approach shot snaking its way up the eighteeenth at The Belfry on the final day of the 1989 Ryder Cup. Europe won by one hole and that Christy jnr. shot will never be forgotten. The bottle of wine should feel grateful it is has been allowed to show such an iconic sporting moment!
Here are my notes from last June:
Christy O'Connor Jr Selection White WineCrisp lemon and lime notes on the bouquet lead to a well sculpted palate where crunchy sun ripened fruits add flavour and quality to all salads, white meat, seafood dishes and summer time eating.

Christy O'Connor Jr Selection Red Wine Medium bodied wine with soft berry like fruits set into a savoury and mouth filling palate. Perfect for al fresco summer time dining, when it can be served cool, and for all celebratory occasions.
Christy O’Connor Jr Private Selection Red Wine
Really fine wine from the Algarve where fruit thrives in a warm and long growing season. Rich and lightly peppered fruit rises from the glass. The palate has a rounded and rustic charm to it where strong dark fruits and a fine structure combine well to produce a wine well suited to fine dining, rich roasts and memorable barbecues.
Last Friday evening O'Briens Wines, at the Beacon Centre, hosted a celeb bottle signing of the Christy wines. I'll tell you now, Christy jr will sell these wines anywhere he turns up to do so. Such is his natural warmth and charm. He really does know when and how to turn it on. He was in his element and a joy to watch in action - as he was back in 1989 and over the course of a marvellous golfing career.
Christy giving me a few tips as to why I should give up golf!