Superquinn is the only Irish supermarket that seems to allow its wine buyer to be expressive in public. In fact he's probably the only one allowed to venture out from behind the High Table of Margin Design. He actually meets his public and critics on a regular basis!! Richard Moriarty is also an expressive character - he likes to wear loud braces and winkle pickers!
Is any of this relevant? Is it possible to detect a buyers personality these days in a supermarkets' range of wines or is it a case, as mentioned here this week, of margin and sales dictating everything?
Recently Superquinn had a press tasting for its forthcoming Autumn Wine Sale. Richard had been on extended traveling and buying trips over the summer; had a number of buying 'blind tasting' sessions where he asks for wines to be tendered and then he managed to fit in time to get engaged. Perhaps it was the latter that added an extra 'sparkle' to the new range or was it just a more 'engaging' selection all around.....groan and sorry about that....
Richard Moriarty of Superquinn
I was impressed for a number of reasons.
- The range does not shy away from French white wine.
- There are genuine surprises that don't fit the modern 'supermarket mould' of being, same old, same old..
- The value here belies a general belief that if its French and good it must also be expensive.
- These wines come from all over and Bordeaux is not allowed to boss France around. (Nothing against Bordeaux, by the way, but too often buyers seem to believe that without Bordeaux their range may not be as effective)
There were 64 wines on show and no fewer than 29 of these are new to Superquinn. That's a lot of new wines. Their new Domaine Sainte Croix le Fournas 2006 gives you a glimpse into the workings behind the scenes. Superquinn put out a request for wines to be tendered for the Sale. This wine from the Hautes Corbieres in the South of France was sent in more in hope than expectation. After all, its a Grenache, young vine Syrah and Carignan blend. The grapes are hand harvested and there's only 25,000 bottles made each year. This is not typical supermarket fare and it would need a brutally honest, fair and experienced tasting panel to even appreciate it - dense purple, serious wine. Then I find its going to sell for only €8.00 a bottle or 3 for €20.00! Buy a case and lay it down for a couple of years!
Not all of the wines in the sale are to my liking. For instance the SQ Collection Petit Chablis may be well made (and liked by many) - but I can't stand it's aggressive and very lean nature! In general though there is a good standard of wine making on show. Let's not forget though, Superquinn is a supermarket! and some of these wines are on the shelf purely for commercial reasons and not out of consideration to our discerning and delicate palates. That's reality.
5 Word Verdict : Excellent Value Exciting Autumn Sale.
Top Tips
Rare Vineyards Labels are top class and each of the white Ugni Blanc and reds Malbec and Carignan will sell for only €6.00 (Launched in the UK earlier this year and reserved there for restaurants only...)
White
Classic Collection Sauvignon Blanc €7.00 Vibrant: racy.
Domaine Begude Chardonnay €8.00 or 3 for €20.00 Light nose: very interesting palate.
Charles Vienot Macon Lugny €9.00 Burgundian charmer
La Grille Barrel Fermented Chenin Blanc €9.00 Rich and intense: full of interest
Pouilly Fume Le Pierres Blanches €12.00 Excellent style: old fashioned
Chateau de Sours Rose €13.00 Always drinks well.
Poully Fuisse Domaine du Roure de Pauli €14.00
Sparkling
Champagne Louis d'Or €20.00 Outstanding bouquet
Gamay Rouge €10.00 Outrageous and irresistible. Red sparkling fruit bomb.
Red
Domaine Saint Croix Corbiere le Fournos €8.00 or 3 for €20.00
Collioure Cuvee des Peintres Roussillon €10.00 Love it all the way to a tough finish
SQ Saint Joseph €12.00 Steak wine. Hangs in well.
Rully Chateau de Rully Rodet €12.00 Rediscover good red Burgundy!
Chateau de Sours Bordeaux Rouge €13.00 Very accurate and very good.
Chateau Cotes du Gros St Emilion €13.00 Far too young. Good present.
Chateauneuf du Pape Alain Grangeon €20.00 Liquorice and wild fruits
I will avoid...
Cuvee de Amandiers Blanc: Very 'ordinary'
la Baume Sauvignon Blanc: dumbs the grape down too much and I DO NOT like the huge bottle!
Cuvee de Amandiers Blanc: Very 'ordinary'
la Baume Sauvignon Blanc: dumbs the grape down too much and I DO NOT like the huge bottle!
Charles Vienot Chablis: no quality on nose and palate is stripped of quality
Remeage Viognier Chardonnay: I need to see this in a very new light if I am to change my tasting note of, 'dreadful'.
Cremant de Loire Brut 1er Cru: Just seems to do nothing at all except bubble away.
Domaine Colonge Beaujolais Villages: inexpressive for far too long in the glass.
Classic Collection red Bordeaux: Don't see the point; it's so unexciting
Cremant de Loire Brut 1er Cru: Just seems to do nothing at all except bubble away.
Domaine Colonge Beaujolais Villages: inexpressive for far too long in the glass.
Classic Collection red Bordeaux: Don't see the point; it's so unexciting









