I dropped in to a very entertaining launch of the 2011 Campo Viejo Tapas Trail last week. Fun is what a tapas trail is all about. Essentially its a 'small restaurant crawl' much in the manner of a 'fun pub crawl'! The Campo crew have structured this in such a way as to keep it all under control, provide a great deal of fun and introduce the concept of tapas to loads of people without it costing them much money at all. Too good to be true? Not at all.
But first, last week....
After a long walk up to the roof at Odessa - seriously; it was a hike - we were greeted by suitably attired Spanish models who thrust glasses of red wine into our welcoming hands. We were on a chilly but well dressed roof balcony. Flamenco guitar and Spanish singing wafted. When I asked what the wine was I seem to have taken our welcomers by surprise -" It's Campo Viejo!" mmm, "Ok, Thanks". Clearly the wrong place and time to suggest there may be more than one wine in the range! Not to mention the white .... the organisers had made a call. This wasn't about the wine. This was about something else altogether. Leave your wine critic at home.
After a short time our celeb chef, the affable and forever smiling, Kevin Dundon of Dunbrody Country House in Wexford entered. First up he told us what the Campo Viejo Tapas Trail is:
100 people can sign up at €20.00 a head. This will split into five groups of 20 who will then, one at a time, visit five different Dublin tapas reataurants on the one evening! Isn't that great? They will taste and drink at each venue where the tapas will be introduced by the chef of the day. The wine of course will be Campo Viejo and as we have seen it really doesn't really need an intro at all.
The Trail will run for the month of June every Wednesday between 6pm and 9pm and Saturdays between 2pm and 6pm.
This is value added marketing by Camp Viejo. It's to be applauded and hopefully well supported. It's also firmly directed at young adults. Well, that's how it seeemd as the young things had their photos taken. Why not me, why not me? Perhaps, like the wine, I don't need an intro or maybe it was just a case of not concentrating on Reservas and leaving it to the Crianza's to strut their stuff instead.
Restraurants on the trail are
Salamanca Dame St
Salamanca Andrews St
The Port House William St
Bar Pintxo Eustace St