Searson's Wine Merchants is one of Ireland's leading suppliers of quality wines. Their list drips with interest. They have a well educated staff and make a point in their list, and on their web site, that they '
do not supply supermarkets or symbol groups' but that their wines are available, '
through independent retailers, restaurants and hotels throughout the country'. John Wilson, wine writer for the Irish Times, is listed as a consultant working with the company.
Searsons recently announced the Searsons Expert Series. It looks good and well worth booking into. TRADE ONLY - worth noting, as its not in the release below, is the €100 entry ...
Searsons Expert
Seminars has just been
launched by Searsons Wine Merchants. Each event offers an opportunity for senior
trade members to discover best practice in selling wine in the on-trade.
The first event is
‘Creating profitable wine lists’ and will be presented by Peter
McCombie, a London-based Master of Wine who has worked with a number of
high profile UK restaurants and hotels including the Cinnamon Club, Jamie
Oliver’s Fifteen, The Dorchester and Groupe Chez Gerard.
Peter will be
talking about key issues in constructing wine lists: maximising sales value,
cash flow efficiencies, together with practical tips on optimising revenue from
wine.
A panel
discussion, hosted by Nick Munier, Ross Golden-Bannon and Charles Searson will
follow.
The event will be
held in the Radisson Blu Royal Hotel, Golden
Lane, Dublin on
June 11th from 3-6pm.
Delegate places
are limited, and booking is essential.
The second event will take place on October the 5th. This looks good. Lulie Halstead, CEO of
Wine Intelligence, '
will inform senior sommelier and other decision-makers in Irish restaurants and hotels on best practice in optimising wine sales in adopting a consumer-focussed approach to the wine offering'.
Now that will be interesting. We haven't seen much research that links Irish consumers' wine preferences across both the off and on trades. It will be equally interesting in that Searsons does not supply one of the key areas that seems to be influencing Irish consumers more and more, ie price points in supermarkets. Is it possible to ignore this as an influence? I have a lot of time for Wine Intelligence so this debate is welcomed.
Excellent initiative by Searsons. Worth supporting. The wine trade often misses, or chooses to ignore, good opportunities to lead and to educate. When it does make a genuine effort it deserves all the support it can garner.
One little niggle - and its a small one. When will we see an Irish Expert. I know they're out there and I'd hate to think they are overlooked because they're not from 'over there'...? Last year I was invited to an event where the 'Expert' had been invited from 'over there' and he patently hadn't any idea what we drink in Ireland or anything about this market at all. I am at pains to point out time and again - We are different and we are over here and not over there!